Article first published November 2017, updated June 2019 Millennials have overtaken the baby boomers, and are now the largest generation in the US, according to Pew Research Center. This audience, consisting of those born between 1981 and 1997, is savvy. They grew up consuming media and are skeptical of many marketing efforts. Some companies have prospered, but many marketers continue to struggle to connect with millennials in a meaningful way. If revenue and growth are the goals, then marketers need…