The 5 Core Content Types are at the heart of a balanced content marketing offering. This includes all of the content, information and data across your business. It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.” In light of the seismic marketing shift, you must provide a mix of content, information and/or data to meet your audience’s needs. To get found and consumed, this includes: When a visitor wants it,  Where the…