Are you focused on the right marketing metrics? – EEC – Email Experience Council – Email Marketing Article

Working with digital marketers over the last 15 years, I’ve witnessed a habit where they can become all consumed with activity metrics like email open rates, website page views, number of marketing qualified leads, and webinar attendee to registrant percentage rate. While these metrics are important in understanding your marketing processes, they can blind you and shift attention from focusing energy and resources on the factors that are fundamentally driving the success of the business. Steps to Ensure You Are…

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What’s Happening With Your Click-Through Rate? – Validity Blog – Email Marketing Article

So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to stop interacting once they have opened the email? And what can you do to hold on to that subscriber’s interest and get them to click on one…

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B2B: The Linkage Between NPS and Financials is NOT What You Think It Is – B2B Marketing Article

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years (here’s detail on how an “operationalized feedback program is executed). Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer…

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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come – B2B Marketing Article

Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come Posted on March 20, 2019 , by wpn-admin Too busy fighting figurative fires?  Upon benchmarking his native city of Boston to his adopted city of Philadelphia, Benjamin Franklin wrote the famous line “…an Ounce of Prevention is worth a Pound of Cure…” and… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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Uncovering the Metrics Behind an Award-Winning Email – Email Marketing Article

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers, they’re a win for your business. And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing…

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