Messaging & Automation

How to track and manage your email reputation – Email Marketing Article

When it comes to getting your emails into subscribers’ inboxes, it’s true that “your reputation precedes you.” We’ll get into the factors that affect your email reputation later in the post, but for now, it’s essential to understand why your reputation matters.  Each time you send out an email, it needs to clear the recipient’s server and make it past any spam filters to make it into the inbox.  Email deliverability is the rate at which your messages make it…

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Mailchimp alternatives for your jobs to be done – Email Marketing Article

If you currently use Mailchimp, you’re in good company. Litmus’ 2019 State of Email Service Providers report revealed that 23% of email teams rely on the email giant. However, there comes a time when many companies outgrow MailChimp or hit a wall with what they’re trying to accomplish. When that happens, you have to start looking at MailChimp alternatives.  Choosing the Best Mailchimp Alternative One look at a list of all the best MailChimp alternatives to choose from is enough…

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10 of the best COVID-19 marketing ideas we’ve seen – Email Marketing Article

Businesses are constantly evolving, but companies have been met with swift, sudden changes as a result of the COVID-19 global pandemic. Every industry has been touched in some way by the virus, companies large and small.  iPhone shipments will likely decrease by as much as 10% as members of their supply chain have been affected by the virus, and one in four businesses have shut down temporarily in response to COVID-19. The economic impact has the possibility of being large,…

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Marketing and email audits you can do in a crisis – Email Marketing Article

At the time of writing, there’s uncertainty and challenges abound. People around the world are dealing with the Coronavirus (COVID 19), and your marketing plans for the year may be on hold. The type of audit we’ll cover is helpful in any sort of crisis, though. You may find yourself here if there’s a recession, or if your company is experiencing a rough patch. It’s always important to be respectful and supportive of your audience, and in times like these,…

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Coronavirus messaging trends: Things to keep in mind – Email Marketing Article

Customer messaging is at the front line when it comes to communicating with and informing customers. This puts us in a unique position to observe some early trends we’re seeing, given the huge impact of Coronavirus across the world over the last few weeks. Many are wondering how other businesses have adapted their messaging to what works or what is taboo. Things to keep in mind We believe that in a time of uncertainty and isolation, customers ultimately want genuine…

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Customer experience management: A starter’s guide – Email Marketing Article

Let’s say someone asked you if you thought your company was meeting customer expectations. In all likelihood, your answer would be yes. Fact is, if you don’t have the proper frameworks and tools set up, it’s very hard to evaluate your customer experience performance. Without these frameworks, it’s impossible to truly answer the question: “Am I meeting my customers’ expectations?” While we may accept that our business’ customer experience (aka CX) isn’t perfect, we probably think it’s at least decent.…

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Email image deliverability and experience: What you need to know – Email Marketing Article

You’ve always heard that a picture is worth a thousand words. When it comes to email, though, the stakes are a little higher. Sure, email images are useful when showing off your products, connecting to users, and giving context to your message. However, elements such as email background images can throw a wrench in the process of even the best email teams by reducing deliverability, or tanking user experience. Email image headaches The best way to improve your email processes…

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A guide to getting started – Email Marketing Article

Email marketing is critical to any digital business. It’s an inexpensive marketing channel that allows us to personalize customer interactions in a way no other channel can match. These factors all contribute to email’s high return on investment, as much as $40 for every $1 spent, for some brands. While that’s all well and good, HTML emails in particular, are notoriously hard to create. Take this email from Firefox as an example: Looks pretty basic right? But here’s the code…

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Lifecycle marketing: How to map it to your email campaigns – Email Marketing Article

Think about your favorite brands. Whether it’s Nike, Apple, Disney, or Google, they all have something in common. They’ve built really strong relationships with their customers. These companies aren’t just great at acquiring customers, they also invest heavily in nurturing sustainable relationships. It’s why we feel safe storing important data on Google platforms, or why there are always millions of people waiting to buy new iPhones. And it’s also why Disney has defined family entertainment for decades. There’s a term…

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Email newsletters: Why they’re effective and how to create your own – Email Marketing Article

99% of consumers check their email every day, so email newsletters are a way to get your product or service in front of customers regularly. Time to fire off some emails, right? Except the “if we build it, they will come” mentality doesn’t cut it anymore. Inboxes are crowded with other email marketers vying for the attention of the customer. And consumers are experiencing email fatigue on their end as well, spending approximately 28% of the average work week answering…

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