Message Deliverability

Web Content Personalization and Segmentation – How to Do It Right – Email Marketing Article

Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content. This will encourage them to spend more time in your store or with your product/service. Improve customer experience Customers expect their online experience to be highly personalized. 74% of customers feel frustrated when website content is not…

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How to Use Videos to Improve Your Email Marketing Strategy – Email Marketing Article

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services, compared to nonviewers. Have you ever wondered why your emails do not reach your target audience or get opened in the first place? It’s probably because they do not contain videos…

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How to Use Social Media & Email Marketing to Rapidly Grow Your Audience – Email Marketing Article

Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an email marketing campaign. That’s a huge ROI, so it’s no wonder that email marketing is the proverbial king of the marketing world. Email marketing campaigns have been successful because they get recipients to take action, engage with your business, and get…

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When Emails Get Ultra Personal – Email Marketing Article

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and how they’re being used on you already. What Is Psychographics? Psychographics is the study and classification of people according to certain qualities and criteria, such…

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When Emails Get Ultra Personal – Email Marketing Article

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for the ‘dark arts’ of marketing and how they’re being used on you already. What Is Psychographics? Psychographics is the study and classification of people according to certain qualities and criteria, such…

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Emerging Email Marketing Trends to Survive 2019 & Beyond – Email Marketing Article

Today’s digital marketers can’t afford to ignore a powerful tool that is email marketing. The channel is far from dead; in fact, it allows marketers to combine old-school methods with new digital marketing techniques. Despite the inception of social media and other marketing platforms, email remains to be a valuable venue for businesses. Email is the one and true channel where brands can build personal relationships with new and existing customers. Unlike social media networks, email lets marketers segment and…

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