How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

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Disney’s streaming chief Kevin Mayer leaves to become TikTok CEO – Marketing Article

(Reuters) — Walt Disney’s top streaming executive, Kevin Mayer, will leave the entertainment and theme park giant to become CEO of TikTok, the popular video app owned by China’s ByteDance, the companies said on Monday. Mayer led the successful launch of the Disney+ streaming service in November, but in February he was passed over for the role of Disney’s new CEO. Mayer’s appointment will be effective June 1, when he will also become chief operating officer of ByteDance, the Chinese…

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Welcome to the New IDG.com • IDG – B2B Marketing Article

Welcome to the New IDG.com By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

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Facebook launches Messenger Rooms, group calls for up to 50 people with no time limit – Marketing Article

As a part of its effort to address the social paradigms emerging from the ongoing coronavirus pandemic, Facebook today announced new features heading to Messenger, Portal, Facebook Live, Instagram, and Facebook Dating that aim to make it easier to connect with close friends, followers, and significant others. Perhaps the most notable is Messenger Rooms, which creates joinable group video calls on Facebook and Facebook Messenger. Hosts can invite anyone to join — even if they don’t have a Facebook account…

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Valassis study: Viewers are more receptive to ads on streaming TV – Mobile Marketing Article

30-second summary: A new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. About 49 percent of all respondents felt that way. Among younger viewers (aded 25-34), that figure was 69 percent. Thirty-seven percent felt that the optimal length for such ads was 15 seconds or under, while another 24 percent are fine with 30-second ads. Nearly half of U.S. consumers see ads on streaming TV as more relevant…

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