Roughly 14% of Britons have made a purchase through social media over the last 12 months, according to a survey by Awin, the affiliate network. The poll of 2,264 people found that fashion (49% of purchases) and beauty (32% of purchases) categories are quickly emerging as the most popular sectors for social media purchases. However, whilst half of respondents had seen an item on social media they chose to purchase it through other channels. This demonstrates that social media continues to…