It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…