Martech

It’s CDP Time for Marketing Cloud Vendors – B2B Marketing Article

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.  But the fact that all three vendors are addressing the topic raises some interesting questions. Why does this matter to technology and marketing professionals? Customer Data Platforms have been a hot topic for the past…

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What’s Next for the Customer Data Platform Industry? – B2B Marketing Article

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero, another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP.  There’s nothing questionable about these claims.  Customer success platforms were among the earliest classes of systems identified as CDPs. Like predictive modeling systems, they originally built a unified database to support their primary application and later recognized that the database…

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Do Customer Data Platforms Need Real-Time Processing? – B2B Marketing Article

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement? Let’s tackle the definition of real time first. There are at least four different flavors of real time processing that relate to CDPs. Real-time updates. This means that new data flows into the CDP and is added to the…

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How does Yesler’s own martech stack up? | Yesler – B2B Marketing Article

You’ve got a martech stack, but you aren’t sure it’s meeting your needs. As the VP of Sales and Marketing here at Yesler, I was in the same position. For a relatively small company (Yesler has 230-ish employees, whereas many of our clients have thousands), we actually have a fairly robust tech stack. Here’s a look at how we positioned it for our entry into the Stackies this year: Still, when I kicked off my 2019 planning last December, I…

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B2B Marketers: How to Stop Worrying and Learn to Love Paid Media | Yesler – B2B Marketing Article

Self-driving cars. Medical implants made with 3D printers. Refrigerators with built-in LED screens (so you can see what’s inside them without having to open the door). Looking around at all the available data, there’s no denying it: The future is now. And this miraculous future we already inhabit is largely underpinned by data-driven technologies, which continue to spur innovation and growth across countless industries and change the way we go about our lives. But while we in the world of…

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We’re B2B martech champions! – B2B Marketing Article

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

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