MarTech Trends

Use Contact Data Maintenance to Revitalize Your ABM Campaign – B2B Marketing Article

22 Jul Revitalize your ABM Program with CDM Account Based Marketing (ABM), delivering hyper-personalized marketing messages to a highly selective group of prospects in target accounts, is really nothing new. However, the demand for current, accurate, and complete prospect data has never been greater. Segmentation requires more precision as marketing messages are finely tuned across a wide spectrum of job roles, titles, and functions. In order to do this effectively, companies need near real time access to a…

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