martech tools

B2B Reads: Videoconferencing, Slow Periods, and MarTech Tools – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 3 Ways Your Sales Reps Can Fill Their Pipeline with VideoA look at some different ways your sales reps can use video and when to use them. Thanks for your insight, Kurt Shaver. Turn Check…

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Martech in product prototyping: Three critical factors – Marketing Article

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. Marketing should be a part of the product prototyping and development stage and not an afterthought. In today’s digital society, relying solely on traditional marketing tactics isn’t sufficient. Martech comes to the fore in hitting the right notes. It’s critical…

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