How Do Webinars Work? A Beginner’s Guide to Webinar Marketing – Email Marketing Article

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them.   What is a webinar? Webinars (web seminars) are video presentations, workshops, or lectures hosted online. They are usually business-related and allow you to share your knowledge with virtually anyone in…

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Solving 3 Brand Awareness Challenges with Intent Data – B2B Marketing Article

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t…

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How to Bridge Online and Offline Shopping with Text Messaging – Mobile Marketing Article

It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…

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How Influence & Co. Creates Content for Our Clients – Marketing Article

Just as every writer needs an editor for maximum clarity, every content creator needs to work as part of a full team for maximum success. That’s because content strategy, writing, editing, and client services are specialized skills that benefit from specialized attention. In this way, content creation is a full-team affair.

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Announcing Branch’s 2019 Mobile Growth Handbook 🎉 – Mobile Marketing Article

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze, Adobe, Amazon Web Services, Smule, AppFollow, Microsoft, and more! Mobile Growth Was More Challenging Than Ever in 2018 In 2018, companies…

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How to write SEO blogs that work? – BBN – B2B Marketing Article

What should you write about? Where do you find inspiration? How will people find and read your blog? And how do you attract new customers with it? If you’ve ever found yourself pondering any of these questions, this blog post is here to help! Read on for a step-by-step guide on how to create a successful SEO blog.   Writing blogs helps your business grow What is blogging? A blog is a space where you regularly publish and promote new…

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