MARKETING

How to Use Gated Content Strategically – B2B Marketing Article

Your content marketing strategy is helping to boost traffic to your website, but what more can you do to turn visitors into qualified leads? This is a question to which many are finding the answer with gated content. Not sure why you need it or should have it? Then continue reading! What Is Gated Content? Gated content comes in a variety of forms, and all have a singular mission: to entice visitors to give up their name and contact details…

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The Ultimate Guide to Local SEO | SEO – Marketing Article

Google’s search algorithm is constantly evolving to ensure more valuable, relevant results for users. This is becoming more and more refined as user behaviour changes and businesses flood into the online space to showcase their products and services. This means digital marketing has to become more refined too. One powerful example of this is the rise of local SEO; the future of successful digital marketing. What is Local SEO? So, we all know what SEO is by now. It’s about…

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Never too early to prepare for Black Friday – Mobile Marketing Article

We know, it’s unbelievably that time of year again, it’s coming up to Black Friday. The biggest and best sales period of the year, the sales phenomenon that sends everyone into a complete purchasing frenzy! And we have good reason to think that this year could be even bigger! Every year the Black Friday sales increase and get bigger and better, and in a quest to grab more sales, it seems that retailers launch their Black Friday sales a little…

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Popeyes Chicken Sandwich and Viral Content – B2B Marketing Article

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. If you were stranded on a desert island, catch up here. The demand for this apparently delicious sandwich was so great that Popeyes entirely “ran out” of chicken fillets and won’t be re-releasing the sandwich until early October — more likely a savvy demand-generation ploy rather than a failure of projections and sourcing,…

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Never Skip a Beat – Marketing Automation Outsourcing in 2019 – B2B Marketing Article

The Stress of Everyday Marketing If you’re a marketing leader who knows the value of a robust Marketing Automation strategy, you likely face the following challenges everyday. Driving new revenue  Proving your programs are working Fighting for budget Trying to keep your team in place While all of these items are stressors for top marketing leaders, the last one creates particular panic around in-house Marketing Automation resources. Most marketing teams are crunched for headcount budget even though they have growing…

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5 Proven interactive content types that boost lead generation – BBN – B2B Marketing Article

Today, content marketing is a strategic marketing approach that many B2B companies use. But if so many are doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: The average attention span has shrunk to 8 seconds. Your competitors are already building quality content of their own. It’s a great conversation platform for gathering insights. Ok, there are more than three reasons. But I hope these three reasons are enough to convince you. Your customers…

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Four Text Marketing Strategies for Yoga Studios – Mobile Marketing Article

If you own one of the 6,000 yoga studios in the United States, you know that it is a booming business with over 36 million Americans actively practicing yoga.  You want to retain as many of the newbie yogis that walk through your door as possible as well as keep the yogis you have coming back.  With over 96% of Americans owning some kind of cell phone and text messages having a 98% open rate, SMS mass marketing will fill…

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8 Inspiring Holiday Email Campaigns and What Makes Them So Good – Email Marketing Article

Ah, holidays – the time of year everyone who sells online has been impatiently waiting for. If there’s time to dazzle your audience, it’s definitely now. While there are many ways you can impress your customers, nothing beats a stunning holiday newsletter. To help your holiday emails stand out in the crowd (and the inbox!) better, we’ve gathered eight inspiring holiday email campaign ideas, along with examples and explanations on what makes them so good. Let’s get you all prepped…

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9 Mobile Marketing Trends You Can’t Ignore – Marketing Article

As we become more and more reliant on using smartphones, mobile marketing becomes more critical for modern brands. Certain trends have become obvious, and ignoring them puts a serious damper on our branding results. Here are mobile marketing trends that you absolutely have to pay attention to, and should consider implementing before we hit 2020. 1. Omnichannel Marketing You have to keep in mind that not all mobile interactions start or end on your smartphone. Users are navigating from multiple…

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