MARKETING

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

Read More

Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

Read More

What Is SMS Marketing, and Why Does Your Business Need It? – Mobile Marketing Article

SMS marketing has been around for well over a decade and is only growing as a marketing channel. This is because of several unique benefits and uses. Besides promoting your brand, text message marketing can help your customers and improve your internal messaging. This article will cover what SMS marketing is, how text message marketing works, and why businesses from a wide range of industries are taking advantage of this technology. What Is SMS Marketing? SMS marketing means using text…

Read More

Get Your Marketing Right and Sales Will Follow – Marketing Article

Photo by Kaboompics .com from Pexels When you have a business or you’re responsible for the success of one, you tend to focus on sales and managing the daily operations of the business like ensuring you have sufficient staffing, inventory, and your infrastructure is up to par. These are essential elements for your company and demand ongoing attention to reduce the chances of a catastrophic failure. However, marketing is the cornerstone of the business; marketing brings customers (and their money)…

Read More

How AI fits into the martech landscape – Mobile Marketing Article

30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of…

Read More

Jumpshot Keyword Data Update: Ahrefs Data – Marketing Article

Posted By Bill Hartzer on May 29, 2020at 5:56 pm As you might be aware, Avast shut down Jumpshot, and its shutdown affected several keyword research tools that relied on that data. I uncovered some interesting information regarding keyword search volume data while looking at data from some of the popular keyword tools. Ahrefs, one of the keyword research tools I noticed that was having difficulty with their data, recently posted about search traffic volume estimations. Ahrefs may be working…

Read More

Why Email Should Be At the Heart of Your Marketing Mix – Email Marketing Article

It’s probably not surprising for us at Litmus to be talking about how important email is, but what we’re talking about here isn’t about marketing the way it’s always been done. Normally, email improvements and insights are used for email’s sake. There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem. In the past, marketing teams have worked in silos. Each channel expert focuses on executing their specialty and mostly…

Read More

Onward and Upward with Effective Email Marketing | Email Marketing – Marketing Article

At Digital Freak, we’ve always stood by email marketing – the oldest and still one of the most rewarding and functional ways to connect with customers. This medium has really come to the fore during the COVID-19 pandemic, providing an effective way to share important information in a regular, readable and enticing format. In fact, according to HubSpot, emails are up by more than 44%! Here’s are some great tips from our digital marketing agency on how your business can…

Read More