MARKETING

Agile with marketing automation: Transforming for the next decade – Mobile Marketing Article

30-second summary: Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs. Agile teams can be created as virtual teams, working on an international basis across borders to handle, say, Single’s Day in China and then later turn their attention…

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How realistic strategic planning can help SMBs support annual performance goals – Marketing Article

30-second summary: Keap is an email marketing and sales platform for SMBs with CRM tools that include: SMS text management, appointment scheduling, and invoice/payment automation. Keap’s sales-focused tools include pipeline management and marketing automation features. The strategic planning eBook is informed by Keap’s internal and very successful strategic planning process which has helped grow the company over 10 years into a $100 million enterprise. Keap’s planning process involves five steps: identify your business’s purpose, analyze results, understand how strategy guides…

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Challenges and Opportunities of Predictable Revenue Growth in 2020 – B2B Marketing Article

By Josh Baez, Client Engagement Manager at Heinz Marketing The following blog post was written based on new research from Heinz Marketing and 6Sense. Click here to access the full research report. Every company strives to not only grow revenue, but to grow it predictably. Yet creating a predictable revenue growth engine is no small task, nor is it one that can be done overnight. But even if your company failed to meet its revenue goals last year, you’re not…

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Social Listening: New report uncovers missed opportunities for PR professionals – Mobile Marketing Article

30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020…

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How Marketing Has Evolved and Why it’s Important – Marketing Article

A great deal has changed in marketing since the dawn of the internet. 50 years ago people had used paper flyers, posters, eve word of mouth to spread the news about a business opening, or product launch as a form of marketing. Today, businesses have become reliant on the internet: social media, e-invites, and online advertising to help promote their business. Online websites and tools have contributed to the revolutionary changes occurring since the turn of the century in marketing.…

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how to implement them in your email marketing strategy – Email Marketing Article

Every e-commerce business is constantly trying to increase its sales, but the real challenge is figuring out how to do it effectively with minimal investment. A smart and well-executed sales strategy can make a big difference. Email marketing offers many opportunities to boost purchases in your ecommerce site, one way to get the most out of it is through up-selling and cross-selling. Find out how to implement these techniques in your email marketing campaigns! What does up-selling and cross-selling mean?…

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