Marketing your way to online success

Free Website Migration SEO Checklist – Marketing Article

After many months of preparations, your new website is ready to go live; you’ve done everything that you needed to do to make sure that the design and development are looking great, swiftly after switching to your new website your organic traffic starts to drop.  Fear fills your eyes, but you remember a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal and start to relax. But after days, weeks and months, your website…

Read More

Facebook Pixel Update & What You Need To Know – Marketing Article

Have you recently received an email like the one below, which I got a few days ago from Facebook?   Important Facebook pixel update Hi Helen, On 24 October, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers. Businesses have long relied on cookies to serve ads to relevant audiences and understand visits…

Read More

What Should My Website Include? A Full Guide To Get Started – Marketing Article

Is your website making the right first impression? In this article, we’ll share our top features we like to include in every website we create. What you choose to include on your website will vary on the industry you are working in, but there are several must-have elements that every website needs to have across the board: 1. A Clear Value Proposition Tell your visitors exactly what you do with a clear, easy-to-find value proposition. This may seem like a no-brainer,…

Read More

Why you need a logo and how to create one by Cope Marketing – Marketing Article

Why you need a logo Having a professional looking, well-designed logo builds trust, therefore potential customers are more likely to do business with you. If your logo looks like it was designed in Microsoft Word, people will question your professionalism. Brand IdentityLogos are the chief visual component of a company’s overall brand identity appearing on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply unprofessionalism and…

Read More

What is It and How Does it Impact My Business? – Marketing Article

The Business Implications Of GDPR This new data protection regulation puts the consumer in the driver’s seat, and the task of complying with this regulation falls upon businesses and organisations. In short, the GDPR applies to all businesses and organisations established in the EU, regardless of whether the data processing takes place in the EU or not. Even non-EU established organisations will be subject to GDPR. If your business offers goods and/ or services to citizens in the EU, then…

Read More