marketing trends

Concepts, cases and advice from those that have done it – B2B Marketing Article

After two successful webinars about the digital pivot in events, what it really means and diving deeper into successful case studies from those that have done it, this is a summary of all the best bits. This is a long post and has tips / methods / videos / interviews all revolving around the Digital Pivot for Events. Jump to the place you see fit: What is the context around the Digital Pivot? No one really knows when this global…

Read More

[Report] The Digital Marketing Trends Every Email Marketer Must Know – Litmus Software, Inc. – Email Marketing Article

February 19, 2020 By Whitney Rudeseal Peet To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview…

Read More

Oops! 5 Common Interactive Content Mistakes to Avoid – B2B Marketing Article

B2B marketers across industries are diving head-first into the interactive content pond. It’s easy to see why: More buyers (a whopping 86%) now prefer it, according to Demand Gen Report research. But it’s not enough to hop on the latest content marketing. Putting together a stellar asset takes time, thought and careful planning; failing to do so can lead to a flat or downright frustrating experience and mediocre results. I say this out of experience.   We’ve been refining our interactive…

Read More

7 Video Content Marketing Strategies to Skyrocket Engagement – Marketing Article

Marketing trends are fun, but most brands can’t risk testing the waters with new video content marketing techniques unless they know it will deliver results. Deciding whether to use video marketing isn’t a question anymore. 85 percent of people in the US watch online video every day. In Saudi Arabia, China, and Turkey, the figure is even higher: up to 95 percent. Brands need video content to reach their audience and keep customers engaged. With the strategies below, you can…

Read More

Top 4 Websites to Increase Marketing Teams’ Productivity – B2B Marketing Article

Nowadays, it has become a constant struggle to catch up with the market and increase productivity to help execute the aggressive growth plans B2B and more specifically companies have. Needless to say marketers very often find themselves doing the same work over and over without having any time to actually execute new and fun marketing ideas. In anyone’s to-do list, work will constantly be postponed or piled up because budget couldn’t be extended to hire more staff, the tasks at…

Read More

What to Leave Behind and What to Adopt in 2020 – Marketing Article

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience,…

Read More

Five Marketing Trends CMOs Should Act On In 2020 » Martech Zone – Mobile Marketing Article

Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead.  CMOs are more agile now than they were during the last economic recession, but that doesn’t mean they can hunker down to ride out a challenging environment. They have to go…

Read More

How-to Map Your Touchpoints for Conversion Rate Optimization – B2B Marketing Article

When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles, the ability to accurately analyze and contextualize your conversion rates can become more complicated. This can result in misdiagnosing the performance of a campaign, leading to missed opportunities to improve, and in some cases, stopping activity unneccassily. This article looks at how to plot, execute and measure your conversion journeys…

Read More