marketing trends

7 Video Content Marketing Strategies to Skyrocket Engagement – Marketing Article

Marketing trends are fun, but most brands can’t risk testing the waters with new video content marketing techniques unless they know it will deliver results. Deciding whether to use video marketing isn’t a question anymore. 85 percent of people in the US watch online video every day. In Saudi Arabia, China, and Turkey, the figure is even higher: up to 95 percent. Brands need video content to reach their audience and keep customers engaged. With the strategies below, you can…

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What to Leave Behind and What to Adopt in 2020 – Marketing Article

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience,…

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Five Marketing Trends CMOs Should Act On In 2020 » Martech Zone – Mobile Marketing Article

Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead.  CMOs are more agile now than they were during the last economic recession, but that doesn’t mean they can hunker down to ride out a challenging environment. They have to go…

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How-to Map Your Touchpoints for Conversion Rate Optimization – B2B Marketing Article

When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles, the ability to accurately analyze and contextualize your conversion rates can become more complicated. This can result in misdiagnosing the performance of a campaign, leading to missed opportunities to improve, and in some cases, stopping activity unneccassily. This article looks at how to plot, execute and measure your conversion journeys…

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Five Innovative Content Marketing Tactics for 2020 – Marketing Article

What Should Content Marketers Be Doing? Well, the obvious takeaway here is of course “Go ahead and post stories everywhere” but it is easier said than done. With so much awesome content already being created, how can you create social media stories that stand out Being unique means being you. The secret of successful social media stories is making authentic content that reflects your personality. This is one of those marketing areas where competitive research might not help. Your social…

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Time to Refresh your B2B Lead Generation Strategy? – B2B Marketing Article

In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot) While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt…

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Lead Qualification; Does PANDA Outstrip BANT in the Long Run? – B2B Marketing Article

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (HubSpot, 2017) Now’s the time to scrutinize your lead qualification methodology and understand what a ‘quality lead’ really looks like from both a marketing and sales perspective. Read on to discover how to transform your conversion rates and get your sales team back onboard. Reading time: 3 minutes Commonly, BANT qualification methodology has been used by sales to define what constitutes a…

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2019 Marketing Trends You Need to Know – Mobile Marketing Article

Consumer preference is always changing and so are the ways to communicate. Channels, such as text marketing and influencers are becoming more important. We can expect this trend to continue throughout this year. We’re already four months into 2019. However, it’s not too late to try out new marketing strategies for your business. That’s why we’ve put together a list of five of the most important marketing trends this year. Try these ideas out for yourself. By doing so, you’ll…

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