marketing tools

How to Create Graphics with DesignCap that Can Be Easily Used on Social Media or Website in Different Sizes » Martech Zone – Mobile Marketing Article

There is no doubt that you can engage more followers and subscribers for your social media with a beautiful social media banner or you can attract more visitors to your website with an appealing graphic design. DesignCap is an amazing tool that gives you the opportunity to transform a very simple image into an attractive photo graphic. Wish this tool, you can create graphics for social media or website content in different size. Let’s see how to use it to make a…

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How to Transfer Your WordPress Site to New Domain » Martech Zone – Mobile Marketing Article

When you’re operating your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has 4 elements… the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and plugins, and WordPress itself. WordPress has an import and export mechanism, but it’s restricted to actual content. It doesn’t maintain author integrity, and doesn’t migrate your options – which…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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Audio and Video Transcription, Translation, Captioning, and Subtitling » Martech Zone – Mobile Marketing Article

Because our clients are highly technical, it’s often difficult for us to find writers that are both creative as well as knowledgeable. Over time, we grew weary of rewrites, as have our writers, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or we dial them in – and we record a few podcasts. We also record the interviews on video. We then send the audio…

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Edit Audio Using The Transcript » Martech Zone – Mobile Marketing Article

It’s not often that I get excited about a technology… but Descript has launched a podcast studio service that has some really intriguing features. The best, in my opinion, is the ability to edit audio without an actual audio editor. Descript transcribes your podcast, with the capability of editing your podcast through editing text! I’ve been an avid podcaster for years, but I often dread editing my podcasts. In fact, I’ve let some amazing interviews fall by the wayside when…

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12 Incredibly Useful Video Tools for Content Marketers – Marketing Article

  Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content online, every 30 days, as all of the major American television networks have put out, combined, in the past three decades. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every…

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20 Free/ Low Cost Marketing Tools For Any Business Owner – Marketing Article

I am an independent Marketing Strategist. Why would a solopreneur like me need marketing tools? Only big brands and agencies need them. Right? Wrong! When you are a solopreneur, you are your own content writer, content marketer, social media manager, digital marketer, graphic designer, SEO expert, sales person, PR person, customer relation manager, etc. You get the drift. This is true even for Small and Medium Enterprises (SMEs), Consultancies, Agencies. For established brands too, sometimes budget constraints demand DIY marketing…

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B2B Marketing Academy | 5 Step Guide to Quick, Credible Do-It-Yourself Prospect Research – B2B Marketing Article

Share Tweet Share Email Print Do you need good prospect and customer research to improve lead generation, content marketing, and sales impact? I was talking to a good friend the other day. She’s a top-notch product marketing leader. We were comparing notes on how to keep product marketers close to customers. This is critical to a product marketer’s credibility. In my view, the 1st commandment of product marketing is to know your buyer. But how? What does that mean? What…

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B2B Marketing Academy | 9 Best Research Sources for B2B Marketers in 2018 – B2B Marketing Article

Share Tweet Share Email Print Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact. So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? Whether you’re killing it, or need a bigger budget to stay relevant in our digital age—it helps to use third-party…

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