Marketing Tips

What to Do & How to Strike the Right Tone – Email Marketing Article

COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across over 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Like many sectors, the retail world is feeling the effect. While, not surprisingly, some industries like protective products against COVID-19 have surged, they are more of the exception rather than the rule. According…

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5 Stunning Order Confirmation Email Examples to Steal Today – Email Marketing Article

Did you know that the order confirmation email is an insanely powerful message that generates the biggest open and click-through rates in the ecommerce industry? Even sending these messages immediately after purchases doesn’t stop them from generating more orders! In fact, they bring in four times more orders than a promotional email newsletter. Why are these messages so powerful and how can you make them so mighty? These and other questions we’ll explore in this article. So let’s look at…

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Campaign Monitor vs. Mailchimp vs. Omnisend – Email Marketing Article

Are you looking to get started with email marketing? Or maybe you’re looking for an alternative to Mailchimp? Finding the best email marketing service can be hard. There are many options to choose from and finding the right one is not as easy as saying: “This one is the best for all.” Depending on the kind of business you run, there are better and worse options. We want to make sure you find the right one for you. In this…

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6 Best Email Marketing Apps for Shopify – Email Marketing Article

Whether you’re new to email marketing or not, imagine searching for a new email marketing tool on the Shopify App store. You might type “email marketing” into the app store, and you’d find this: Trying to narrow down his search and use filters, you might get it down to 150 email marketing tools. That’s not 523, but that’s still a lot to choose from. It might take ages to figure out which tool is best for your needs, especially if…

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5 Key Questions To Build a Brand That People Admire – Email Marketing Article

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more? For me, brands such as Patagonia, Lululemon, Airbnb, and Who Gives a Crap toilet paper come to mind. But what makes these brands so memorable and special? In this article, we’ll uncover: 5 key questions these brands…

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10 Brilliant Email Marketing Examples for Ecommerce That We Love – Email Marketing Article

In this article, we want to give you some email marketing examples to inspire you. First, why has this medium lasted for so long when the popularity of others have lived and died? And why is it critical as a business owner to pursue email marketing? Think of it like this. When a customer signs up for your mailing list, it means they’re a confirmed prospect. They’ve willingly invited you into their inbox (and their minds) to pull them closer.…

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The Secret Power of Email Preheader: DOs and DON’Ts – Email Marketing Article

35% of email recipients open emails based solely on the subject lines. 7 out of 10 customers mark messages as spam based on information seen without opening the email. A subject line and the preheader are like Batman and Robin – this inseparable duo works together and is a crucial element for your email campaign success. Keep reading and learn about the peculiarities of email preheader: what to mention in this short text snippet, the best length, and inspiration ideas.…

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5 Email Design Templates for Inspiration (+ Best Practices for Ecommerce) – Email Marketing Article

Consumers expect more engaging and unique emails than ever before, and strong email design is critical to sustainable success. While many email marketing services offer a variety of pre-built templates, these can make your messaging appear too generic to readers. That said, creating your own emails can be confusing or even overwhelming. With that in mind, this article will cover some of the most effective design strategies for increasing your email marketing ROI. Keep in mind that different tactics are better for…

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How to Create a Welcome Email Template (+ examples) – Email Marketing Article

Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business. As your business sends out welcome, you’ll notice these benefits. Increased click-through rates on your welcome emails. More people visiting your website. Increased overall interactions from your subscribers. Make sure to create a…

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The Best Practices for Email Capture – Email Marketing Article

Businesses continue to use email marketing to increase their profits and expand their customer base. However, some businesses need to build an email list, so they can rely on email capture strategies to get more people to sign up for their newsletters. By using email capture, you can help your business in various ways: Find potential customers Constantly increase your subscriber base Increase your revenue as you gain new customers With these types of benefits, it’s easy to see why…

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