Marketing Tips

Integrate Email Marketing and Social Media Efforts – Email Marketing Article

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count. Email offers your business a level of access to those prospective customers which is incomparable with other platforms. Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson. Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.…

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You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

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What is Omnichannel Marketing? (+4 Tips for Ecommerce) – Email Marketing Article

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready! Let’s get started: OMNICHANNEL MARKETING DEFINITION Omnichannel marketing is an approach that provides customers…

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The Best Time to Send Email: How to Schedule Your Email Campaign – Email Marketing Article

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when…

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8 Spring Email Campaigns and Ideas for Inspiration – Email Marketing Article

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the…

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5 Email Marketing Best Practices to Adopt This Year – Email Marketing Article

According to Radicati Group, there will be 2.9 billion email users worldwide by the end of 2019.  For marketers, this figure shows the value of email. If you use email marketing best practices, you can generate leads, drive sales, and accelerate business growth. Email Marketing: What You Need to Know Businesses of all sizes can quickly launch email marketing campaigns, but not all email marketing campaigns are effective. To start, your business needs an email marketing strategy. Without it, your…

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Deliver Step Change Impact: Marketing & Analytics Obsessions – Marketing Article

Some moments in time are perfect to reflect on where you are, what your priorities are, and then consider what you should start-stop-continue. In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). In those moments – common around new years or new annual…

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Creating A Sense Of Urgency For Higher Conversions Rates! – Marketing Article

By every indicator available, ecommerce is continuing to grow at an insane speed. Although it may seem impossible to imagine with ecommerce already totaling up to 5% of overall commerce, there’s astronomical growth still to come. Still, I’m heartbroken that some the simplest elements of ecommerce stink so much. It is 2018—why are there still light gray below-the-fold add to cart buttons? #youarekillingme There are numerous subtle issues as well. One strategic issue is illustrated by Timbuk2. Timbuk2 pays a…

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7 Tips for Building an Effective Online Strategy and Guide You Through the Vast Maze That is Online Marketing – Mobile Marketing Article

Online marketing is crucial in today’s business world. There are so many ways to market online you might not know where to start. A few people who have tried all these ways have given has a list of things that work. Now you don’t have to start from scratch. Just follow these tips. 1. Social Media There are a lot of social media out there. When using social media keep these things in mind: Don’t follow every new trend Have…

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