Marketing Tips

The Best Practices for Email Capture – Email Marketing Article

Businesses continue to use email marketing to increase their profits and expand their customer base. However, some businesses need to build an email list, so they can rely on email capture strategies to get more people to sign up for their newsletters. By using email capture, you can help your business in various ways: Find potential customers Constantly increase your subscriber base Increase your revenue as you gain new customers With these types of benefits, it’s easy to see why…

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Hard Bounce vs. Soft Bounce: Email Delivery Troublemakers – Email Marketing Article

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your email campaign results but the sender’s reputation as well. Keep reading and learn how to distinguish hard bounce vs. soft bounce, correct potential issues and prevent your emails from getting bounced. What Is An Email Bounce? An “email bounce” is when the recipient’s email server rejects your email message. It means that your message hasn’t been delivered,…

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Top 5 Solutions in 2020! – Email Marketing Article

Have a plan for online business and looking for the best ecommerce platform? You’ve landed on the right site. In this article, we’ll review five popular ecommerce platforms. They all are high-end solutions, but at the same time, they cover different merchants’ needs and require different levels of technical readiness. For easier comparison, we’ve highlighted the five most important aspects for each solution: ease of set up, design options, SEO and marketing implementation, pricing, and support. These elements will help…

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12 Thank You Email Templates & Examples for Ecommerce – Email Marketing Article

Saying “Thank you” to your customers is crucial for any business, be it a market trader, a luxurious boutique, or an online store. By showing gratitude, we build relationships; we strengthen the connection. That’s why it’s so important. In online business, in most cases, merchants set up automated thank-you messages that send immediately after the purchase is completed. But we suggest sending more gratitude messages, especially knowing that triggered by customer behavior ones get significantly better open rates and overall…

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How-to Map Your Touchpoints for Conversion Rate Optimization – B2B Marketing Article

When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles, the ability to accurately analyze and contextualize your conversion rates can become more complicated. This can result in misdiagnosing the performance of a campaign, leading to missed opportunities to improve, and in some cases, stopping activity unneccassily. This article looks at how to plot, execute and measure your conversion journeys…

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7 Ways to Increase Sales with Transactional Emails – Email Marketing Article

You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower. In the meantime, an automated order confirmation email is on average opened by 50% of all recipients. See what you’re missing? Looks like you need to revise your strategy. 1. What Is A Transactional Email? Transactional emails are email notifications based on customers’ or leads’ behavior and sent to the…

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5 Holiday Email Marketing Tips + the Holiday Calendar for 2016 – Email Marketing Article

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success. One of the biggest challenges is to find a design solution for all promotional material, including emails, that would entirely be in line with your brand, the holidays, and don’t look exactly like last year’s campaigns. Does this challenge sound familiar? Ten strong brands…

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20 Best Holiday Email Subject Lines And The Most Popular Emojis – Email Marketing Article

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable. Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages. From this article, you will learn how to craft that “effective and actionable” subject line as well as what subject lines performed best during the holidays last year. We have analyzed the most common words, discounts, and emojis that…

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How to Use Targeted Email Marketing for Ecommerce – Email Marketing Article

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant. In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company. Let’s jump in: Targeted…

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Time to Refresh your B2B Lead Generation Strategy? – B2B Marketing Article

In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot) While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt…

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