marketing terms

Marketing 101: What is a sticky footer? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.’   A footer is the information at the bottom of a webpage. On a traditional website, a visitor would scroll down to see the information at the bottom of a webpage in the footer. However, with a sticky footer…

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Marketing 101: What is baking in? – Marketing Article

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In a recent MarketingSherpa article, ConversionXL Research Director Ben Labay says, “I think we are getting better as an industry at baking in an experimentation process and culture into our organizations.” (from Ask MarketingSherpa: Maturity of conversion rate optimization…

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