Marketing Technology

Is it Time to Add Chatbots to Your Demand Generation Engine? – B2B Marketing Article

If you’ve ever received a notice of package delivery via Facebook Messenger, or resolved a technical issue with your cell phone via online chat, you’ll know that messaging, chat, and real-time communication are already huge trends in the way that B2C companies communicate with customers, and, in turn, the way that consumers prefer to communicate with brands.  Like so many other trends that first take root in the consumer realm, B2B companies are starting to take note, to the point…

Read More

Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency – Marketing Article

In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media What it is Zendesk, the customer support platform, has acquired Smooch, an omnichannel messaging…

Read More

Ten questions to evaluate an enterprise CMS provider – Marketing Article

Your content is king. Yet, many enterprises find they are still searching for the best way to manage and optimize their content. Whether you already have a (content management system) CMS provider or are shopping around for a new one, take the strategic and smart move to evaluate your options. A CMS investment should be evaluated because it is exactly that, an investment. So it should be analyzed carefully, evaluated often, and questioned deliberately. For any platform handling your content,…

Read More

Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products – Marketing Article

In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane offers new integration with Shopify for more data around consumer journeys on online stores. Top stories in marketing technology this past week: Salesforce and Google Cloud extend partnership with intelligent…

Read More

We’re B2B martech champions! – B2B Marketing Article

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

Read More

Five top tips (and more) to make your marketing automation awesome – B2B Marketing Article

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

Read More

B2B Marketing Academy | From Print Production to DAM Software CEO: Meet Matthew Gonnering, CEO of Widen – B2B Marketing Article

Share Tweet Google Plus Share Email Print Interview with Matthew Gonnering, CEO of Widen Matthew Gonnering got his start in the printing industry and his first job at Widen was to sell printing services. Shortly after starting, he noticed what Widen was doing in the digital arena and saw it as the foundation for a modern business model which undoubtedly set the future of the organization as a marketing technology. Today Matthew is the CEO of Widen, where they continue…

Read More

B2B Marketing Academy | From Signal Intelligence to B2B Enterprise AI Software: Meet Raviv Turner, CEO of CaliberMind – B2B Marketing Article

Share Tweet Share Email Print Raviv Turner, CEO CaliberMind When Raviv Turner started his career doing signal intelligence by intercepting data for the Israeli Intelligence, he had no idea it would lead to being the CEO of an enterprise AI software company. Now he puts those superior digital listening skills to use by helping B2B organizations organize unstructured data in a centralized database which can be used for ultimate personalization of customer experience. Today Raviv is the CEO of CaliberMind,…

Read More

The Impact of AI on Marketing Jobs – B2B Marketing Experiences – B2B Marketing Article

  Marketing organization haven’t changed much in the last 40 years or so. But that’s about to change. We live in a world of exponential change. As we have moved from the industrial age, to the information age, to the mobile age, we now are entering the age of artificial intelligence and automation. Advancements in computing is making computers to reach human brain capacity by 2025. By 2050 the projected power of computing will reach the capacity of all humans…

Read More