Marketing Strategy

Why Your Marketing Content Should Be “Job Focused” – B2B Marketing Article

The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential customers are trying to accomplish when they purchase products or services like those you provide. In most cases, people don’t buy a product or service because they want that product or service itself. More often, what they really want is what the product or service will help them accomplish. Theodore Levitt, the legendary professor of marketing at the Harvard Business…

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How-to Map Your Touchpoints for Conversion Rate Optimization – B2B Marketing Article

When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles, the ability to accurately analyze and contextualize your conversion rates can become more complicated. This can result in misdiagnosing the performance of a campaign, leading to missed opportunities to improve, and in some cases, stopping activity unneccassily. This article looks at how to plot, execute and measure your conversion journeys…

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How to Start Markting for Your Small Business – B2B Marketing Article

“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. You want to spend your time on your business, not on Facebook, and the hardest part is that you’ve never even used most of these social media platforms in the past! Don’t fret; after you read this article, you’ll be able to pick up some weapons to beat your competitors in this digital age.…

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Time to Refresh your B2B Lead Generation Strategy? – B2B Marketing Article

In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot) While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt…

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Never Skip a Beat – Marketing Automation Outsourcing in 2019 – B2B Marketing Article

The Stress of Everyday Marketing If you’re a marketing leader who knows the value of a robust Marketing Automation strategy, you likely face the following challenges everyday. Driving new revenue  Proving your programs are working Fighting for budget Trying to keep your team in place While all of these items are stressors for top marketing leaders, the last one creates particular panic around in-house Marketing Automation resources. Most marketing teams are crunched for headcount budget even though they have growing…

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How to Improve Your Email Results with the Help of Influencers – Email Marketing Article

Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of these ways is to collaborate with influencers. In today’s world, the promotion of products and services has completely evolved from traditional celebrity endorsements. The consumer…

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How to Improve Your Email Results with the Help of Influencers – Email Marketing Article

Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of these ways is to collaborate with influencers. In today’s world, the promotion of products and services has completely evolved from traditional celebrity endorsements. The consumer…

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5 Strategic Tips for Marketing Automation – Email Marketing Article

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing…

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