Marketing Strategy

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

Read More

Generate Better Leads With These 5 B2B Marketing Tactics – B2B Marketing Article

We’re almost at the end of the second quarter of 2019 and if you’re not reaching your quarterly goals, maybe it’s time to start re-examining some of your marketing tactics for the rest of 2019. Some tactics are longer plays than others, but these are my 5 top strategies to be focusing on in 2019.

Read More

2019 Marketing Trends You Need to Know – Mobile Marketing Article

Consumer preference is always changing and so are the ways to communicate. Channels, such as text marketing and influencers are becoming more important. We can expect this trend to continue throughout this year. We’re already four months into 2019. However, it’s not too late to try out new marketing strategies for your business. That’s why we’ve put together a list of five of the most important marketing trends this year. Try these ideas out for yourself. By doing so, you’ll…

Read More

Goose was at Vertafore’s AccelerateOur Key Takeaways for the Insurance Market | Marketing Automation Experts – B2B Marketing Article

Last week we attended Vertafore’s Accelerate user conference, presented by NetVu, in Cincinnati. While we’ve attended many digital marketing, digital commerce, and insurance events across North America, this was the first Insurance event for us in the United States, and our first Vertafore event. We exhibited at the event with our partner Act-On Software, our partner in delivering market-leading digital marketing solutions for the Finance and Insurance market. Here’s what we learned. The Strategy Gap is Pervasive Just like their…

Read More

Best 8 Marketing Books to Read in 2019 – Marketing Article

How can you get an edge on your competition to make 2019 your most successful year yet? By arming yourself with the wisdom of the world’s best marketers. In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight that you won’t often find elsewhere. Learning from the successes and failures of the pros will help you develop your marketing skills…

Read More

Lead Generation Success = Nature + Nurture – Marketing Article

What drives a successful lead generation and nurturing strategy for a complex sale? Is it the nature of the leads themselves? Was its success predetermined at the very birthing of the lead because of the way you generated the lead? For example, a lead filling out a hand-raise form for your service has a far likelier chance of success than a lead clicking on a PPC ad for a free iPad. Or is it the learned behavior of the lead,…

Read More

5 Strategies Brands Haven’t Tapped Yet for Holiday 2018 – Mobile Marketing Article

Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017, for a total of $717.45 billion to $720.89 billion. That means there’s still time and money left on the table for brands to reach interested and motivated shoppers, especially at the lower end of the marketing funnel. According to Brett Zucker,…

Read More

How Flutter Looks Set to Transform Android and iOS App Development – Mobile Marketing Article

One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft…

Read More

B2B Marketing Academy | Do You Have a Personal Board of Advisors? – B2B Marketing Article

Share Tweet Google Plus Share Email Print A Piece of Practical Career Advice Leadership advice abounds. I’ve read most of it. There’s some smart content out there. But the one thing I haven’t seen people write about is this: you need four or five close professional friends on speed dial. It’s best if they work at other companies. Hopefully, they’re in a mix of industries so you get good perspective. No amount of professional networking, supportive words from… This is…

Read More