Marketing Strategy

How to Market a Price Cut the Right Way – Marketing Article

COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal. For a price cut to be effective, you must market it properly. Marketing effectively…

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Building a case against marketing budget cuts in difficult times – B2B Marketing Article

The economy is in a constant state of flux. There are good times and there are bad times; periods of global recession and periods of prosperity. We can’t predict what will trigger the next financial crisis or which factors will combine to improve the broader economic outlook. What we do know is that well-run businesses have a far better chance of not only surviving difficult periods but thriving when the good times return.

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(Re)designing your Digital Marketing Funnel – Wing It Podcast Episode 38 | Marketing Automation Experts – B2B Marketing Article

Based on Kevin’s latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging, and segmentation can help businesses make the most of their budget and time. Read the whole blog here: https://www.goosedigital.com/how-to-redesign-your-digital-marketing-funnel/ Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH …

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22 Effective Ideas: If I Were Marketing @ A Restaurant… – Marketing Article

How would you market a restaurant post lockdown? Which restaurant marketing strategies would you adopt? Being part of an industry brutally impacted by Covid-19, restaurants are unlikely to get respite or recover anytime soon. Restaurants thrive on social gatherings. and since the only way to flatten the curve is social distancing, it brought the F&B industry to its knees to say the least. April, 2020, The Economic Times CIO If you’ve been following my blog, you will know that I…

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B2B Branding | What’s Your Brand Story? (Yes, It Matters) – B2B Marketing Article

It’s tempting to assume that emotional marketing elements like your brand story don’t matter in B2B. But research shows that’s not the case. Marketers lose a key opportunity to gain a competitive edge when they ignore the emotional elements of B2B branding, like brand storytelling. A recent MarketingWeek article agrees, noting that “[B2B] Brands need a creative storytelling element because it is not enough to rely solely on rational product messaging. There has to be clear differentiation and a narrative…

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Media performance snapshot & preparation for late 2020 – B2B Marketing Article

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets remain constant. Using a combination of external research and internal analysis of our trends across the Ledger Bennet client base, here’s a snapshot of the current state of media spend and the opportunities arising from this shift. Our media and strategy team recently ran a detailed client all hands on the subject…

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Digital Branding & Scaling Personalization – Wing It Podcast Episode 37 ft. Scott Bartley of BILD | Marketing Automation Experts – B2B Marketing Article

In this podcast BILD and Toronto Home Show’s Scott Bartley, Director of Marketing & Partnerships, joins us to discuss how organizations should be pivoting their trade show focused marketing strategies during COVID-19, what to consider as well as what goes into a digital rebrand, and more! Check out more about BILD at https://www.bildgta.ca/ Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting…

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How to Quickly Launch Your Email Marketing Strategy – Email Marketing Article

While many brands already have email in place, messaging needs are changing fast. Virtual contact is more crucial than ever before, and with communication ramping up online, marketing teams are asking, “how can we quickly launch an email marketing strategy?” If there was ever a time to reevaluate your current plan, now would be it. Before you can crack down and learn how to quickly launch a new one, however, you need to first look at your marketing strategy as…

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Insurance Recruitment & 100 Years of Service – Wing It Podcast Episode 36 ft. Brett Boadway & Norah Black of IBAO | Marketing Automation Experts – B2B Marketing Article

A few weeks ago, before the Coronavirus fully hit Canada, the Goose team talked with Brett Boadway and Norah Black of IBAO (Insurance Brokers Association of Ontario) about issues important to the insurance industry including recruitment, attracting millennials as both clients and colleagues, and celebrating 100 years of IBAO. The Coronavirus pandemic has further highlighted the value the insurance industry provides and why the strength of its continuity is more important now than ever. Learn more about the IBAO at…

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