Marketing Strategy

Optimize Your Mobile Marketing Strategy – B2B Marketing Article

With over 80% of people using a mobile device to search the internet, optimizing your business for mobile search and customer acquisition has never been more important. In 2019 alone, mobile search advertising spending eclipsed $28 billion, a number that accounts for approximately 72% of all digital ad spend. Many of us remember the 2015 “Mobilegeddon” occurrence, which became known as the Google mandate that mobile-responsiveness be a component of rank factoring regarding search results, most companies that scrambled to create a mobile-friendly…

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Funnies: The Mystified Marketer is Distracted by Good Ideas – B2B Marketing Article

… Read more Related Posts: Cognitive Load: The Brain Science Behind Good B2B… Arun Gupta on B2B Tech Marketing: Marketers Have to… Account-Based Marketing for B2B Technology… B2B Tech Marketing Tactics That Work: Tales from a… ABM for 2020, Part 1: Know Exactly Who To Target The post Funnies: The Mystified Marketer is Distracted by Good Ideas appeared first on B2B Technology Marketing Journal – B2Bento. This is only a snippet of a B2B Marketing Article written by Anoop PC…

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The Surprising Secret to a Full and Flowing Sales Pipeline – Marketing Article

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level. In other words: empathy. Empathy isn’t the first skill that leaps…

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Content Marketing – Quality vs. Quantity – B2B Marketing Article

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website.  After all, if you can’t create outstanding content, why do it at all?  You may be tempted to chuck the whole thing and go back to doing something more fun – like filling out expense reports (just kidding on this one!). I promise that you will be rewarded…

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Digital Systems & Insurance Transformation ft. Adam Thomson of Toole Peet Insurance Wing It Podcast Ep. 31 | Marketing Automation Experts – B2B Marketing Article

We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance – and where we think the industry is headed going into 2020. Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH   LISTEN OR DOWNLOAD Watch, Listen or Download other episodes of Wing It on YouTube, iTunes, Spotify, or SoundCloud for free! This is only…

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ABM for 2020, Part 1: Know Exactly Who To Target – B2B Technology Marketing Journal – B2B Marketing Article

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet with a sales person?  This is a marketer’s daily challenge. While many technologies, platforms and strategies have emerged to solve this question, putting them all…

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Using Backlinks to Boost Your Website’s Ranking – B2B Marketing Article

High-quality backlinks can help you increase your SEO visibility, sales and more.  Maintaining a strong interconnected internal link structure improves UX and helps crawlers navigate your site and index it on Google.  Guest-posting opportunities are excellent chances to get new links from reputable websites.  Identifying broken links can help you build your links while opening the door for new opportunities.  If you’re a new business owner, chances are, you’ve heard other people talking about backlinks. You may even have a…

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