marketing strategies

How to Run a Successful Virtual Event – Marketing Article

The events industry is massive and you know the value of business events. Yet in today’s world where more and more Americans are working from home due to the coronavirus pandemic, knowing how to run a virtual event is crucial.  Many people are wondering whether working from home will be more normal after the pandemic. Twitter has already said that employees will be able to work from home in perpetuity. We could likely see virtual events becoming more and more popular in the near…

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Closing the Bigger Deals In Global Markets – B2B Marketing Article

Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy to invite you to our next event – Closing the Bigger Deals In Global Markets – to be held on March 18, 2020 at 8:50 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva. ————————————————————————————————————————— Our meetup will arm you with new tools, insights and tips that will upgrade your readiness for…

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Software Enterprise Sales – Tips for Successful Preparation – B2B Marketing Article

Enterprise sales One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation for Enterprise sales. Does only the size of the customer determine the nature of the sale? Defining general sales as B2B, namely sales to other businesses and organizations, is usually too broad and not focused enough. There are a number of parameters that can be used to define the targeted customers, which help us…

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5 Strategic Tips for Marketing Automation – Email Marketing Article

Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According to stats, up to 36% of marketers use marking automation to put repetitive tasks on autopilot. And, 63% of those who have invested in marketing…

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Is Your Marketing Strategy Based on Your B2B Software Features? – B2B Marketing Article

Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their product or on a handful of features which they have developed. This is natural for a software company, as this is its primary focus – developing a software solution and expanding its capabilities by adding new features. Some companies do indeed have unique features. Sometimes a particular feature may have considerable business implications for the…

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Can Flexibility Be a Marketing Strategy? – B2B Marketing Article

Marketing strategy “Our system is flexible,” “We are very flexible,” “The system’s flexibility makes it suitable for any type of client” – do these messages sound familiar? Do you also find yourselves using them when you attempt to sell your B2B software solutions to clients, trying to emphasize your unique features? Each vendor may mean different things when they say “flexibility”. Some refer to changing basic system properties and policies without needing additional software development, others mean adding features quickly…

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Should I publish the price of my software in my website in B2B international sales? – B2B Marketing Article

B2B Software pricing One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is advisable to openly and transparently publish the software prices on the company’s website. There are three approaches: The first approach holds that prices should not be publicized, fearing that customers would be deterred by the prices even before they make contact with the company as well as in order to prevent exposure…

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