Marketing Resources

Social Media Tools: What 50+ Of The Best Marketers Use – Marketing Article

Wonder why you need social media tools?Not because social media is easy-to-use. What’s your proof? Posts from your grandmother that regularly show up in your feed? But do you want to stick with this marketing gut check approach to social media? I hope not. Because the real business issue is:Does your social media use translate to measurable marketing results? And your grandmother’s social media posts probably don’t help you achieve this type of business success. For social media, business outcomes…

Read More

20 Free/ Low Cost Marketing Tools For Any Business Owner – Marketing Article

I am an independent Marketing Strategist. Why would a solopreneur like me need marketing tools? Only big brands and agencies need them. Right? Wrong! When you are a solopreneur, you are your own content writer, content marketer, social media manager, digital marketer, graphic designer, SEO expert, sales person, PR person, customer relation manager, etc. You get the drift. This is true even for Small and Medium Enterprises (SMEs), Consultancies, Agencies. For established brands too, sometimes budget constraints demand DIY marketing…

Read More