Marketing Resources

Social Media Tools: What 50+ Of The Best Marketers Use – Marketing Article

Wonder why you need social media tools?Not because social media is easy-to-use. What’s your proof? Posts from your grandmother that regularly show up in your feed? But do you want to stick with this marketing gut check approach to social media? I hope not. Because the real business issue is:Does your social media use translate to measurable marketing results? And your grandmother’s social media posts probably don’t help you achieve this type of business success. For social media, business outcomes…

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20 Free/ Low Cost Marketing Tools For Any Business Owner – Marketing Article

I am an independent Marketing Strategist. Why would a solopreneur like me need marketing tools? Only big brands and agencies need them. Right? Wrong! When you are a solopreneur, you are your own content writer, content marketer, social media manager, digital marketer, graphic designer, SEO expert, sales person, PR person, customer relation manager, etc. You get the drift. This is true even for Small and Medium Enterprises (SMEs), Consultancies, Agencies. For established brands too, sometimes budget constraints demand DIY marketing…

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B2B Marketing Academy | 5 Step Guide to Quick, Credible Do-It-Yourself Prospect Research – B2B Marketing Article

Share Tweet Share Email Print Do you need good prospect and customer research to improve lead generation, content marketing, and sales impact? I was talking to a good friend the other day. She’s a top-notch product marketing leader. We were comparing notes on how to keep product marketers close to customers. This is critical to a product marketer’s credibility. In my view, the 1st commandment of product marketing is to know your buyer. But how? What does that mean? What…

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B2B Marketing Academy | 9 Best Research Sources for B2B Marketers in 2018 – B2B Marketing Article

Share Tweet Share Email Print Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact. So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? Whether you’re killing it, or need a bigger budget to stay relevant in our digital age—it helps to use third-party…

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