Marketing News

Apple Podcasts now available on Echo devices in the US – PPC Land – Marketing Article

Apple Podcasts are since today available on Alexa-enabled Amazon devices in the United States, Amazon and Apple announced today. To make Apple Podcasts the preferred podcast provider with Alexa, users can set Apple Podcasts as the default podcast provider in the Alexa app. The option is available in Settings, Music & Podcasts, and link/manage new services. To play a podcast on Echo devices, users have to say: “Alexa, play [podcast title] on Apple Podcasts.” “Alexa, play [podcast title] from yesterday…

Read More

Google launches prepaid plans in India for YouTube Premium – PPC Land – Marketing Article

Google launches prepaid plans in India for YouTube Premium – PPC Land Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now… This is only a snippet of a Marketing Article written by Daniel Rijo Source link

Read More

TVSquared integrated in Ampersand’s platform – PPC Land – Marketing Article

TVSquared today announced a partnership with Ampersand, the audience-based multi-screen TV advertising sales and technology company. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to standard reach and frequency reporting. TVSquared says Ampersand is changing the conversation by providing advertisers with insights into the business outcomes from their TV investments. TV schedules can be optimized across Ampersand’s reach…

Read More