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Choosing the new age data providers for effective B2B marketing campaigns – B2B Marketing Article

In a relatively short period of time, technological advancements have permanently transformed the way sales and marketing campaigns are being implemented today to build leak proof pipelines, grow businesses, win market shares and expand globally. For decades businesses sourced their marketing data from traditional data publishers, list brokers and data resellers; but today, CRM, marketing automation and predictive analytics softwares have made all those tactics obsolete. They are the engine of all modern day B2B marketing campaigns and data has…

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