Marketing Leaders

The Mobile Experience: Table Stakes for Community Activation & Engagement – B2B Marketing Article

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, exercise, socialize, eat, and relax. When consumers are on-the-go, they prefer a fast, intuitive and optimized mobile experience. It’s critical to make it as easy…

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7 Steps For Taking Your Organization From Customer-Centric To Customer-Powered – B2B Marketing Article

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a day-to-day basis. Rather than merely being buzzwords, the increased usage of this kind of language is a sign of how companies are shifting their priorities to focus on the value they bring to their customers. Being “customer-centric” and “customer-powered” aren’t one and the same, however. The customer-centric approach is the first step towards designing your product and service offerings with…

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