Marketing Intelligence

Salesforce launches Datorama Marketplace for creating apps with marketing intelligence – Mobile Marketing Article

Last summer, Salesforce announced it was buying marketing intelligence provider Datorama. On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest for innovative app ideas, with cash prizes. As we reported after the initial acquisition, “Salesforce’s acquisition of Datorama is significant because it represents a broader trend of consolidation within the…

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