Marketing Inspiration

What is Omnichannel Marketing? (+4 Tips for Ecommerce) – Email Marketing Article

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready! Let’s get started: OMNICHANNEL MARKETING DEFINITION Omnichannel marketing is an approach that provides customers…

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What Star Wars Can Teach You About B2B Marketing – Marketing Article

For those who love Star Wars, May 4th is one of the most exciting days of the year (besides Life Day, of course). Say “May the 4th” out loud and you’ll understand why — it sounds just like the first words of the saga’s iconic line “May the Force be with you.” The year ahead is full of exciting new developments in the Star Wars universe, from Star Wars Celebration last month, to the opening of Star Wars: Galaxy’s Edge…

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