Marketing Ideas

4 Marketing Ideas to Increase Sales (That You Should Steal Today) – Email Marketing Article

 When Scott Barker got his start in sales, he went in willing to learn and wanting a view of the bigger picture: sales, marketing, customer success – all of it. And through this process, he picked up valuable marketing ideas to increase sales. Scott never truly understood the arbitrary lines existing between sales and marketing functions. And, when you think about it, he has a valid point. By gaining a clearer grasp of a customer experience as a whole, Scott…

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8 Different Startup Marketing Models And How To Choose The Right One – Marketing Article

To understand startup marketing, lets answer a few questions first.    Do startups need marketing?   Yes.   Do startups know how to market?   In most cases, no.   Do startups have the budget to hire resources that know marketing?   Usually, no.   Do startups have the budget for advertising?   No.   So what is a startup supposed to do? How can it generate awareness of its existence and open conversations? How can it convince that they…

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Strategic Ideas on Attracting Visitors to Your Exhibition Stand – B2B Marketing Article

It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam and can hardly be distinguished from the already crowded feed. BUT there is one group that is run properly, vetted well and always has a very good source of discussions for event professionals worldwide The Event Planning and Event Management Group. A recent discussion on the LinkedIn group got some momentum and I thought it would be worth sharing here. An event…

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25+ Must Try Innovative Ideas on Promoting B2B Events Through Video – B2B Marketing Article

How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms. My intention here is to offer some different perspectives and specific ideas that you can implement immediately. By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on…

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How to market your webinar in 13 simple steps – B2B Marketing Article

Note: This post was updated and revised on February 2019. So webinars have been kicking around for a while now – but there are still plenty of B2B companies who are not leveraging this kind of video content! Webinars eradicate the barriers of time and geography and make it easy for anyone to access your content anytime, anywhere.

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