Marketing Ideas

Strategic Ideas on Attracting Visitors to Your Exhibition Stand – B2B Marketing Article

It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam and can hardly be distinguished from the already crowded feed. BUT there is one group that is run properly, vetted well and always has a very good source of discussions for event professionals worldwide The Event Planning and Event Management Group. A recent discussion on the LinkedIn group got some momentum and I thought it would be worth sharing here. An event…

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25+ Must Try Innovative Ideas on Promoting B2B Events Through Video – B2B Marketing Article

How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms. My intention here is to offer some different perspectives and specific ideas that you can implement immediately. By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on…

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