Marketing (General)

What is Content Marketing? – Fifteen – Marketing Article

Being a content marketer and telling your relatives what you do for a living can be difficult to explain. I’ve had people think I just write blogs or scroll through news feeds all day, or even think I sit an office all day stamping little Copyright logos on things. Content marketing is so much more than any of these. It’s the planning, writing, editing, images, and everything else that comes with the territory. It’s a marketing role that feeds into…

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Your Reliable And Safety Assistant! – Marketing Article

Do you also think that Internet security is a myth? After all, more and more often, we find news about another data leak of users who used a particular messenger, browser or full-fledged Internet assistant. In this situation, it is complicated to choose a reliable Internet service that would not only provide full protection from external and internal threats but also provide a wide range of functionality. Therefore, we have decided to introduce you to a new and improved Internet…

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12 Wireless Chargers and Tools That Increase Productivity – Marketing Article

What do wireless chargers and tech gadgets have to do with marketing?  More than you think. Marketing isn’t just about strategies and tactics. It’s about creating an overall package or offer that makes you and your business attractive to your ideal customer. In fact, weak tech can cause glitches that make you appear unprofessional. I talked about it as one of the pitfalls of working from home. You know you need the right tech to reach the right customers. You…

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Measure Form Usage with Event Tracking – Whiteboard Friday – Marketing Article

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name…

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Get More Value Out of Your CRM Integration – Marketing Article

Deciding to integrate your HubSpot portal with your CRM platform is exciting. But just because you’re amped to reap the benefits of your HubSpot CRM integration doesn’t mean you should speed through any part of the process. An integration can be a complex project with a fluctuating timeline, but correctly doing everything is worth the wait.

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How to use content to increase employee engagement, retention, and happiness – Marketing Article

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success. When you think about…

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4 Ways to Optimize the Middle of the Funnel – Marketing Article

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. But in between, marketing needs to nurture and qualify…

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Lead Generation vs Demand Generation: What is the Difference? – Marketing Article

Lead generation vs demand generation, what is the difference? I’m sure you’ve heard these terms used regularly, but even though they sound alike, there are some important differences to be aware of. Unfortunately, marketers often use these terms interchangeably, and it can confuse those looking to learn more about digital marketing and the online world. To clear things up, let’s take a look at the key differences between lead generation and demand generation. What is lead generation? Lead generation is…

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