In 2013, Scott Brinker, Hubspot’s VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog, published a post that introduced Martec’s Law. In essence, Martec’s Law states that technology changes at an exponential (very fast) rate, but organizations change at a logarithmic (much slower) rate. (See Scott’s graph below.) The rapid development of marketing technology is well documented. The 2014 edition of Scott’s marketing technology landscape supergraphic contained 947 technology providers. The 2019 edition of the supergraphic…