Posted on 15th July 2018 by Jonathan Helm Man Bites Dog recently joined the Financial Services Forum, and have taken advantage of our membership by attending a series of fascinating events and seminars focusing on the biggest issues facing the financial marketing community. A recurring theme that continues to challenge financial services companies is brand differentiation. Because so many firms are trying to differentiate purely on services, experience, people, or the global footprint of the business when there is significant…