Marketing Automation

Despite Challenges, Marketers Remain Committed to CX Technologies – B2B Marketing Article

In my last post, I discussed some of the findings from a recent study by The Harris Poll and RedPoint Global. Addressing The Gaps In Customer Experience was based on the results of two surveys. One involved 454 senior marketing and customer experience executives, and the second involved 3,002 adult consumers. The participants in both surveys resided in the United States, Canada, or the United Kingdom. As the title of the research report suggests, the primary objective of this study…

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Goose was at Vertafore’s AccelerateOur Key Takeaways for the Insurance Market | Marketing Automation Experts – B2B Marketing Article

Last week we attended Vertafore’s Accelerate user conference, presented by NetVu, in Cincinnati. While we’ve attended many digital marketing, digital commerce, and insurance events across North America, this was the first Insurance event for us in the United States, and our first Vertafore event. We exhibited at the event with our partner Act-On Software, our partner in delivering market-leading digital marketing solutions for the Finance and Insurance market. Here’s what we learned. The Strategy Gap is Pervasive Just like their…

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Goose Digital Selected by Act-On Software to Support Strategic Marketing Automation Delivery in the Insurance Industry | Marketing Automation Experts – B2B Marketing Article

Act-On enlists Goose Digital to lead implementations & consulting for insurance providers as part of its end-to-end marketing automation solution which combines technology, implementation, strategy development, and technical support. Toronto, ON – May 16, 2019 – Goose Digital, Canada’s leading marketing automation agency, announces an enhanced partnership with Adaptive Marketing provider Act-On Software for an increased focus on best-in-class solutions for insurance providers across the United States and Canada. Today, insurance providers are challenged with delivering meaningful digital experiences in…

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How to Track Conversions from Social Media – B2B Marketing Article

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Your marketing automation and social media teams each have certain KPIs in order to prove the ROI of their marketing initiatives. Unfortunately, there can be a great deal of overlap when it comes to tracking lead sources, especially where social media is concerned. Over half (52%) of B2B marketers still find it difficult to prove…

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B2B Marketing Trends in 2019 – Mobile Marketing Article

Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base. Here’s what I’ve observed based on my own interaction with our B2B customers in…

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