Marketing Automation

Pardot Integrated Campaign | Modern – B2B Marketing Article

5 steps to planning a Pardot integrated campaign Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless. Defining an Integrated Campaign Before we get started let’s backtrack a little to ensure we’re all on the same page with what an integrated campaign is. In my own lovely…

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Why Pardot Folder Structure Matters | Modern – B2B Marketing Article

Why Pardot folder structure matters It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t you? BUT, the catch is everything in Pardot requires you to choose a folder location to store the items in. And if you don’t have a good folder…

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What to Leave Behind and What to Adopt in 2020 – Marketing Article

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience,…

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Marketing Automation: The Ultimate Integration Overview | Marketing Automation Experts – B2B Marketing Article

Importance of Data Integration When we’re evaluating the best-suited marketing automation platform (MAP) for new potential clients, one of the biggest questions we ask is where their existing data is housed. While marketing automation has been around for over a decade, many organizations – small and large – are still not aware of what marketing automation even offers, or that there are integrations available with their existing data. Why might you want to connect your existing data? There are many…

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Three sure-fire ways to use machine learning for improved personalization – Mobile Marketing Article

30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant for Personalization Engines” 2019 report shows that personalization engine adoption is up 28% since 2016. The basis of demographic data is to have access to your customers’ distinctive behaviors and preferences and…

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How to Optimize Your Campaign Send Times – Email Marketing Article

Perhaps the most popular question asked around email campaigns is this:  When is the best time to send them? You’ve asked it, I’ve asked — everyone in charge of email has asked it. The answer seems simple, but then you realize… it’s not.  It’s hard to know the best time to send your emails. Your contacts have busy lives, different schedules, and likely even live in different time zones. So how do you plan your send times to catch every…

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Why You Need A Marketing Automation Strategy – B2B Marketing Article

Why you need a marketing automation strategy Too often, we see marketers implementing marketing automation platforms without really thinking through the marketing automation strategy and the impact on the business.  In most cases, it’s simply time – there’s an urgency to get going with the set-up and transfer of data into the new platform to ensure lead volumes aren’t lost.  But that’s like putting the cart before the horse, you don’t necessarily know what you need and why you need…

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Tip of The Week: Add Flexibility To Your Automations With Conditional Splits – Email Marketing Article

It’s time for splits!  Ouch, no. Not that kind of split.  We’re talking about Conditional Splits, and they’re about to make your Automations in Sendlane more flexible than Gabby Douglas at the Olympics.  What Are Conditional Splits, and Why Are We Talkin’ About Them? No two customers are exactly alike.  That means that no two customer journies are going to be exactly alike either.  So even though you might build a certain funnel for people you know are interested in…

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Outsourcing Marketing Automation – Expectation vs. Reality Wing It Podcast Ep. 29 | Marketing Automation Experts – B2B Marketing Article

We were inspired by a LinkedIn post from Sara McNamara, about the challenges of building your own marketing automation team vs. outsourcing it to an agency (like Goose Digital!). We tackle Sara’s post and offer our own views and experiences; the reality and expectations from outsourcing to a digital marketing automation agency. Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech…

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12 Thank You Email Templates & Examples for Ecommerce – Email Marketing Article

Saying “Thank you” to your customers is crucial for any business, be it a market trader, a luxurious boutique, or an online store. By showing gratitude, we build relationships; we strengthen the connection. That’s why it’s so important. In online business, in most cases, merchants set up automated thank-you messages that send immediately after the purchase is completed. But we suggest sending more gratitude messages, especially knowing that triggered by customer behavior ones get significantly better open rates and overall…

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