Marketing Automation

Agile with marketing automation: Transforming for the next decade – Mobile Marketing Article

30-second summary: Today CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Agile means getting different stakeholders together to form smaller teams, usually of 8 to 10 people. Such scrum teams work quickly and collaboratively to launch products rapidly in response to shifting customer needs. Agile teams can be created as virtual teams, working on an international basis across borders to handle, say, Single’s Day in China and then later turn their attention…

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How to Measure Customer Satisfaction With Automated Post-Purchase Email Funnels – Email Marketing Article

eCommerce brands large and small have come to the realization that investing in a better customer experience (CX) can be the difference between growing and shutting down. In fact, studies found that 86% of consumers are willing to spend more money on better experiences. And it’s becoming so important that many studies have predicted that CX will overtake price and product as a key brand differentiator by this year. And let’s be honest, you and both have this expectation from…

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Must-have technology for inbound marketing success – Marketing Article

If you’re exploring inbound marketing, you’ve no doubt read about the power of marketing automation software (and its importance to inbound success). Using a marketing automation platform to its full potential requires planning, lots of project management, analysis of your marketing results, and having the right digital tools in your arsenal.

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Digital Systems & Insurance Transformation ft. Adam Thomson of Toole Peet Insurance Wing It Podcast Ep. 31 | Marketing Automation Experts – B2B Marketing Article

We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance – and where we think the industry is headed going into 2020. Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.  WATCH   LISTEN OR DOWNLOAD Watch, Listen or Download other episodes of Wing It on YouTube, iTunes, Spotify, or SoundCloud for free! This is only…

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Hosted Landing Pages vs. Embedded Forms – B2B Marketing Article

A client asks: “Should we be hosting our campaign landing pages in Marketo?  We’ve always hosted them on our main site and simply embedded Marketo forms.  Is there a big advantage to hosting them separately?” This question comes up all the time in client work, and not just with Marketo customers.  The most common reasons given for hosting landing pages as part of a company’s main Website are these: *  It allows us to derive SEO benefit from site traffic…

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Pardot Integrated Campaign | Modern – B2B Marketing Article

5 steps to planning a Pardot integrated campaign Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless. Defining an Integrated Campaign Before we get started let’s backtrack a little to ensure we’re all on the same page with what an integrated campaign is. In my own lovely…

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Why Pardot Folder Structure Matters | Modern – B2B Marketing Article

Why Pardot folder structure matters It wouldn’t surprise me if you said you hadn’t given much thought to your Pardot folder structure. It’s not really seen as the “fun part” of Pardot, is it? You want to get straight in and start building email templates, landing page templates, forms and lists, don’t you? BUT, the catch is everything in Pardot requires you to choose a folder location to store the items in. And if you don’t have a good folder…

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