marketing automation platform

Marketing Automation: The Ultimate Integration Overview | Marketing Automation Experts – B2B Marketing Article

Importance of Data Integration When we’re evaluating the best-suited marketing automation platform (MAP) for new potential clients, one of the biggest questions we ask is where their existing data is housed. While marketing automation has been around for over a decade, many organizations – small and large – are still not aware of what marketing automation even offers, or that there are integrations available with their existing data. Why might you want to connect your existing data? There are many…

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Outsourcing Marketing Automation – Expectation vs. Reality Wing It Podcast Ep. 29 | Marketing Automation Experts – B2B Marketing Article

We were inspired by a LinkedIn post from Sara McNamara, about the challenges of building your own marketing automation team vs. outsourcing it to an agency (like Goose Digital!). We tackle Sara’s post and offer our own views and experiences; the reality and expectations from outsourcing to a digital marketing automation agency. Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech…

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Never Skip a Beat – Marketing Automation Outsourcing in 2019 – B2B Marketing Article

The Stress of Everyday Marketing If you’re a marketing leader who knows the value of a robust Marketing Automation strategy, you likely face the following challenges everyday. Driving new revenue  Proving your programs are working Fighting for budget Trying to keep your team in place While all of these items are stressors for top marketing leaders, the last one creates particular panic around in-house Marketing Automation resources. Most marketing teams are crunched for headcount budget even though they have growing…

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