Once upon a time, people relied on referrals via word of mouth to bring customers to their door. As businesses evolved, so too have referral programs. Successful customer acquisition, conversion, and retention begin with a marketing strategy. When applied as part of that strategy, referral marketing programs offer customers incentives with the goal of driving customer loyalty – and sales; people pay more attention to referrals from those they trust. We all have a circle of trust in real life…