marketing automation consultants

Why Is Marketing Automation Maturity Still Woeful? – B2B Marketing Article

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.  The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. In the succeeding five years, the marketing technology landscape has exploded, marketing automation has become a cornerstone of the…

Read More

Hosted Landing Pages vs. Embedded Forms – B2B Marketing Article

A client asks: “Should we be hosting our campaign landing pages in Marketo?  We’ve always hosted them on our main site and simply embedded Marketo forms.  Is there a big advantage to hosting them separately?” This question comes up all the time in client work, and not just with Marketo customers.  The most common reasons given for hosting landing pages as part of a company’s main Website are these: *  It allows us to derive SEO benefit from site traffic…

Read More