marketing attribution

BusinessOnline | 2018 Data-Driven Marketing Plan – B2B Marketing Article

Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline. Questions to ask yourself when building a data-driven marketing plan: 1. What performance metrics does your business care about? Are your marketing metrics tied back to business goals? Identifying key performance indicators (KPIs) will help you analyze performance across the funnel. If you have a…

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