Messaging apps are quickly becoming the most popular way for people to communicate. Unlike a phone call, consumers are often more responsive to receiving text messages and are actually more likely to perceive a company contacting them via text in a positive light. In fact, across 8 markets surveyed globally, 51 percent of people agreed that messaging has replaced other forms of communication. With such a shift occurring, businesses are now looking for the best way to engage with customers and prospects—using their…