Marketing Articles

Marketing Articles

Welcome to our Marketing Articles Section, we update our marketing articles every 5 hours.

Measure Form Usage with Event Tracking – Whiteboard Friday – Marketing Article

When it comes to the forms your site visitors are using, you need to go beyond completions — it’s important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name…

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How to use content to increase employee engagement, retention, and happiness – Marketing Article

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success. When you think about…

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4 Ways to Optimize the Middle of the Funnel – Marketing Article

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. But in between, marketing needs to nurture and qualify…

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Lead Generation vs Demand Generation: What is the Difference? – Marketing Article

Lead generation vs demand generation, what is the difference? I’m sure you’ve heard these terms used regularly, but even though they sound alike, there are some important differences to be aware of. Unfortunately, marketers often use these terms interchangeably, and it can confuse those looking to learn more about digital marketing and the online world. To clear things up, let’s take a look at the key differences between lead generation and demand generation. What is lead generation? Lead generation is…

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3 Creative Ways to Promote Content With Carousel Ads – Marketing Article

Time and again, carousel ads prove their bottom-of-the-funnel efficacy to generate direct conversions and sales. Indeed, this ad format is an all-time favorite for e-commerce managers who promote physical products, most often featuring one SKU per slide. It also is widely used to showcase multiple features of a product in a single campaign. Content marketers too can leverage carousel ads to pursue brand awareness, reach, and traffic objectives. Explore these three creative ways to promote content with Facebook and Instagram…

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Is SEO Dead? (A Data-Driven Answer) – Marketing Article

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google. So, is SEO dead? Well, let’s look at the…

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The Role Boards of Directors and Shareholders Should Play in Guiding Business Innovation and Digital Transformation – Marketing Article

Photo by Benjamin Child on Unsplash My friend Raj Singh is the Chair of the Institute of Directors (IoD) in the UK. IoD has over 30,000 directors as members serving as board members for listed and unlisted companies. For one of its quarterly breakfast club meetings, I was asked to share my views on the role boards of directors need to play in guiding digital transformation and business innovation. Raj also asked for me to discuss the role of customer experience…

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And it bends toward justice – Marketing Article

Superman could bend steel with his bare hands. Along the way, we’ve been sold on the idea that difficult tasks ought to be left to heroes, often from somewhere far away or from long ago. That it’s up to them, whoever ‘them’ is. The Rev. Martin Luther King Jr. quoted Theodore Parker: “The arc of the moral universe is long, but it bends towards justice.” But it’s not bending itself. And it’s not waiting for someone from away to bend…

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