Marketing Articles

Marketing Articles

Welcome to our Marketing Articles Section, we update our marketing articles every 5 hours.

4 Tips for Better Display Advertising During COVID-19 – Marketing Article

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know each account is different, and our approach to optimization should be customized for every single account. But I wanted to take the time to share some of the tactics I have used the most since COVID-19 started impacting my clients’ accounts. From our post on online advertising trends during…

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Twitter removes more than 170,000 accounts linked to Beijing-backed propaganda campaign – Marketing Article

(Reuters) — Twitter on Thursday said it removed more than 170,000 accounts tied to a Beijing-backed influence operation that deceptively spread messages favorable to the Chinese government, including about the coronavirus. The company suspended a core network of 23,750 highly active accounts, as well as a larger network of about 150,000 “amplifier” accounts used to boost the core accounts’ content. Twitter, along with researchers who analyzed the accounts, said the network was largely an echo chamber of fake accounts without…

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How to Market a Price Cut the Right Way – Marketing Article

COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal. For a price cut to be effective, you must market it properly. Marketing effectively…

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How to create great brand messaging – Marketing Article

A successful brand is made up of more than just a memorable name and a nice logo. You could have the most eye-catching website advertising the most useful products or services, but still fade into the background. So what’s the missing piece of the puzzle? It’s your brand messaging. Truly successful brands also understand the value of great brand messaging – something that gives them a clear voice and creates impact with their audience. You don’t need iconic slogans or ‘punny’…

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10 Best Alternative to KWFinder for Bloggers (Free & Paid) – Marketing Article

Are you searching for the best KWFinder alternatives? Finding better keywords is hard. Unless you have access to the right keyword research tools, it’s almost impossible to find profitable keywords no matter what niche you are in. But there are too many keywords tools out there. KWFinder is also one of them. Although KWFinder is a great tool for beginners to find easy to rank keywords but it’s NOT the ultimate keyword tool. So in this post, we’ll talk about some…

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How to use agile marketing to manage leads through sales conversion – Marketing Article

Kate Cox, chief marketing officer at Moneypenny, explains how to effectively manage leads through to sales conversion by channel. The Covid-19 situation is causing huge fluctuations in demand for business products and services; some are swamped with demand and some are seeing significant drop offs. For business to keep growing through this situation it’s important they use Agile Marketing techniques; dynamically. Spend marketing budget behind activities that drive success and pull back on ones that don’t convert as many leads…

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