Marketing Agencies

How to Approach Demand Gen in Challenging Times – B2B Marketing Article

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many…

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30 Tips for Work-at-Home Marketers – B2B Marketing Article

This month there are, very suddenly, thousands, if not millions of marketing professionals working from home, every day, for the first time.  If you’re one of those marketers, your company may or may not have the ready infrastructure or culture that supports remote work.  And you also may not be blessed with a dedicated work space in the home environment.  This article is for you. At our marketing agency, we’ve been a largely virtual company since we were founded more…

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Do You Want Intent Data with That? – B2B Marketing Article

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication, email, search, etc.) and this particular marketing exec was quick to reject the idea…

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How to Add Landing Page Services to Your Agency Offering – Marketing Article

As an agency owner, growing your revenue per account has a significant impact on your bottom line. The challenge is doing this while also producing considerable ROI upgrades for your clients. You want to knock their socks off and extend client lifetimes, sure, but that means you need to make every dollar they spend do twice the work. That’s a tough ask. After all, a lot of agency time (and energy) gets spent optimizing traffic to the top of the…

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