Partnerships and the New Normal – Mobile Marketing Article

Photo by Branimir Balogović on Unsplash One of my favorite things about partner marketing is that you can do it from anywhere. It’s a perk of our industry that I’ve not taken advantage of so far in my career, but I’m more grateful for it every day. Waking up to headlines of unemployment numbers not seen since the Great Depression puts our privilege as marketers into stark contrast with the millions of folks around the world who can’t go to work this month.…

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The Best Affiliate Partners for Financial Services & Fintech Brands – Mobile Marketing Article

Photo by Fabian Blank on Unsplash This article was originally published on PerformanceIn.com. It’s no secret that financial services affiliate marketing is on the rise. From 2011 to 2017, affiliate marketing spend by the big four banks rose from 11.7% of overall digital ad spend to 14.1%. Even with regulations that slow progress in the financial industry, fintech brands are catching up to the times. They’re launching mobile apps, leveraging influencer marketing, and starting loyalty programs. And it couldn’t be a…

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Direct-to-Consumer Retailers and Affiliate Marketing: A Perfect Match – Mobile Marketing Article

This article was originally published on PerformanceIn.com. Peanut butter and jelly. Holmes and Watson. Netflix and chill. Some things just go together. Now, it’s time to add direct-to-consumer (DTC) retailers and affiliate marketing to the list.  If you’re a retailer looking to expand your reach, improve your return on investment, and inspire new interest in your products, direct-to-consumer affiliate marketing is worth a look. Below are five reasons why. 1. Affiliate marketing is a proven ROI-booster. Let’s start with the money.…

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The Value of an Agency Partnership, in Three Acts – Mobile Marketing Article

Photo by Peter Lewicki on Unsplash This article was originally published on PerformanceIn.com. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner or affiliate marketing program: developing program strategy, operationalizing the program, and optimizing the program. In this post, I’ll walk you through the script for how an agency partnership could benefit your business. Setting the Stage My favorite type of partnership is one that lightens the load. As Steven Spielberg once…

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Barriers to Partnering Across Desktop and Mobile – Mobile Marketing Article

Last we left our brave hero, he was exploring a mobile planet where two factions existed.  One was tied to the traditional way of tracking affiliate conversions on desktop web; the other embraced a more modern approach to tracking and attributing conversions within mobile app environments.  Ideally, the two sides come together and find a single solution that embraces the best qualities of both, and we live happily ever after.   But it is usually more complicated than that.  There are…

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