The Value of an Agency Partnership, in Three Acts – Mobile Marketing Article

Photo by Peter Lewicki on Unsplash This article was originally published on PerformanceIn.com. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner or affiliate marketing program: developing program strategy, operationalizing the program, and optimizing the program. In this post, I’ll walk you through the script for how an agency partnership could benefit your business. Setting the Stage My favorite type of partnership is one that lightens the load. As Steven Spielberg once…

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Barriers to Partnering Across Desktop and Mobile – Mobile Marketing Article

Last we left our brave hero, he was exploring a mobile planet where two factions existed.  One was tied to the traditional way of tracking affiliate conversions on desktop web; the other embraced a more modern approach to tracking and attributing conversions within mobile app environments.  Ideally, the two sides come together and find a single solution that embraces the best qualities of both, and we live happily ever after.   But it is usually more complicated than that.  There are…

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