Mailing List

Why You Should Re-Engage Your Old Mailing List – Email Marketing Article

In email marketing, one of the biggest myths is that a bigger email mailing list will land you better results. In some cases, this is true, but that depends on how active your subscribers are. If your subscribers are not engaging with your content though, this can be detrimental for your business. This is where re-engagement campaigns come into play. We’ve all been there. We subscribe to an email newsletter and shortly after lose interest in it. Whether we no…

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Tips for Reaching Out to Potential Event Sponsors with a B2B Mailing List – Email Marketing Article

Event sponsors are important to your events. They can be the difference between a profitable event or not. Sponsors are important because they signal to both event attendees and your industry peers that the event you are organizing is legitimate. In this blog post, we will share tips on how to properly reach out to event sponsors with a B2B mailing list. Reach Out to Quality Leads with a B2B Mailing List   When sending out cold emails, its important…

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How to Repair a Bad Email Sender Reputation – Email Marketing Article

In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email campaign. Successful email campaigns are dependent upon a variety of factors. Your email deliverability can be damaged if you do not maintain a proper mailing list, built with relevant and up-to-date email data. It can also be damaged if you allow your content to diminish as well. In this article,…

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Using Valid Email Lists for Better Higher Ed Enrollment Marketing – Email Marketing Article

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic prestige. Instead, they will be more interested in learning about the full experience your university offers, from academics to extracurricular activities. Your university can market to junior and senior high school students more effectively by creating segmented valid email lists that focus on their main areas of interest thus, creating…

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