loyalty

The Impact of AI on the Loyalty Ecosystem – Mobile Marketing Article

The use of Artificial Intelligence (AI) and machine learning is becoming more and more frequent in a range of industries. One of the most promising areas where this new technology can be implemented is customer Engagement and Loyalty programs. Engagement and Loyalty programs are key in the prediction and shaping of customer behavior. At the foundation of these programs is data. Data is collected, analyzed and leveraged and can then effectively help achieve desired results. Loyalty programs are a reliable…

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Momentum Protocol Working on IoT Implementation – Mobile Marketing Article

Momentum Protocol and IoT. Data is the foundation of every Loyalty and rewards program. In a Loyalty and rewards program the consumer’s data is collected, analyzed and leveraged to effectively drive the desired outcome. Loyalty programs are a reliable source of customer information and are very well suited for collecting data that is driven by the customers, not only by the brand. This data is the key to the prediction and shaping of customer behavior. We consider Loyalty programs as…

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