Loyalty Research

B2B: The Linkage Between NPS and Financials is NOT What You Think It Is – B2B Marketing Article

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years (here’s detail on how an “operationalized feedback program is executed). Having achieved steady improvement in customer engagement and sentiment with the same accounts and contacts over time (longitudinal trending), they wanted to leverage TopBox to predict future growth for better financial management: What rate of growth could they expect from the existing customer…

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Are you making this critical connection with your customers to strengthen relationships and drive loyalty? – B2B Marketing Article

Are you making this critical connection with your customers to strengthen relationships and drive loyalty? Posted on August 1, 2018 , by Steve Bernstein Customer Success is typically defined as, “ensuring customers achieve their desired outcomes while using your product or service.”  If you’re relying on this explicit definition to drive retention and expansion then you’re… This is only a snippet of a B2B Marketing Article written by Steve Bernstein Source link

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