I Canceled My Expensive Website Reporting and Analysis Tools for Diib » Martech Zone – Mobile Marketing Article

With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending several hundred dollars per month with quite a few tools to do this. As well, each of the tools had tons of reports and options – but I had to comb through the data to find actionable advice that I could use to optimize the sites.…

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Google My Business: New Features For Local Businesses – Marketing Article

Your Google My Business (GMB) page is one of the most important things for your local SEO. it lets your customers know the basic information about your business like its address, phone number, operating hours as well as special offers. For businesses that cater to a local customer base, it goes a long way in establishing your business’ identity. Any SEO agency will suggest creating a GMB page as the first step in local SEO. For years businesses have been…

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An Organic Marketing Platform for Your Enterprise MarTech Stack » Martech Zone – Mobile Marketing Article

We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need the key to unlocking value in your campaigns and programs. You need service that’s personalized, accessible and efficient. Introducing New Ways to Explore and Share Insights and Opportunities in Conductor Searchlight  Conductor is unveiling a new suite of features for our Conductor Searchlight platform. The platform…

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Revenge of the small business website – Mobile Marketing Article

For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and SMB sites will rarely see consumer visits if at all. GMB now is so widely used and so complete, the argument goes, that consumers never need to visit the underlying SMB site. Recent investments and M&A. That description of consumer behavior is partly correct but not entirely. Websites continue to…

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Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

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