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Litmus Blog: Marketing Leadership in the Midst of Change: CMOs Share Strategies – Marketing Article

On an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately, indefinitely, and until further notice. So did ServiceMax. And Bandwidth, and FoodLogiQ, and hundreds of other companies across dozens of industries. Fast forward to mid-May, and the marketing leaders at these companies are still asking the same question they were at the start: How do we meet…

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Introducing our October Month of Giving – Litmus Software, Inc. – Marketing Article

October 4, 2019 By Jenn Fernandes We at Litmus believe that a company’s purpose is not only its products and services, but also the greater impact it makes in the communities where it lives. For us, this means that we care about making email better, but we also care about being engaged and making a difference outside Litmus and beyond the email community. It’s even one of our core values:  Litmus Core Value #5: Be Beyond Litmus We’re active in…

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