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Powerful Integrations with Your Favorite Email Tools – Litmus Software, Inc. – Email Marketing Article

December 19, 2019 By Bettina Specht NEW IN LITMUS: Connect the power of Litmus Extension directly to Oracle Responsys to streamline production, so you can drive better email results, faster. Learn more → When it comes to email workflows, each team is unique—and so are the tools that help them get their campaigns out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many…

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How to Track Your Email Campaign Performance Post-Click – Email Marketing Article

March 16, 2016 By Lauren Smith How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? What pages are they visiting on your site? Do they spend time on a particular page, or do they bounce… This is only a snippet of a Email Marketing…

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