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Social Media Lessons From Mom: How To Improve Your Marketing – Marketing Article

At its core social media is about connecting and interacting with people. Specifically they are people you consider important and want to spend time with. They include: Family and friends, People you share interests and hobbies with, People you met and/or knew in the past. These people create your virtual support system. And these people matter even more now because we lack real life interaction with other people who don’t live with us. So we may feel isolated and alone.…

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How to Use LinkedIn Conversation Ads for Better Conversions : Social Media Examiner – Marketing Article

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “http://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394”; fjs.parentNode.insertBefore(js, fjs); }(document,…

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4 Powerful Ways to Use LinkedIn to Generate Leads – Marketing Article

More than two new members join LinkedIn every second. To date, more than 660 million professionals worldwide have set up profiles on the network. Simply put, if you want to generate leads, you need to be on LinkedIn. That said, there’s a pretty big difference between adding a few job listings to a bare minimum profile and really taking full advantage of the features and functionalities the program provides. To get the most out of LinkedIn’s professional network, you’ll need…

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How to Generate Leads With LinkedIn Sales Navigator – Marketing Article

If you’ve been wanted to up your game on LinkedIn, Here’s a review of LinkedIn Sales Navigator along with a simple how-to guide on getting the most out of this untapped lead generating resource for sales organization that is looking to reach managers and middle managers. LinkedIn has changed the game for salespeople and marketers alike. Check out some of these features as well as the free trial of LinkedIn Sales Navigator and see if it helps you reach that…

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A Closer Look at LinkedIn Live – Marketing Article

LinkedIn recently announced updates to LinkedIn pages including the ability to stream live video. Originally launched last year, LinkedIn live was only for individual accounts, but now it’s going to be available for pages. You can use it on your own LinkedIn page or on your company’s profile. Either way, you decide to go, this feature has a high potential for making a major impact on your LinkedIn strategy. According to LinkedIn, those who use LinkedIn Live get seven times…

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3 Steps to Leverage LinkedIn for Link Building – Marketing Article

We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and sending your messages. And then… silence. And you wonder what went wrong. There are a variety of tools available for link building today. They range…

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How NOT to Use LinkedIn Messaging for Prospecting – Email Marketing Article

    There’s something that I’m tired of. I think you’re probably tired of it, too. So, I decided to reach out to you, to collect your thoughts, experiences, and feedback on this problem. On the latest episode of The Customer Experience Podcast I walked through this issue, what I found out, and what we can learn to truly create the best customer experiences going forward. But I wanted to share the highlights with you here, too. So, here’s how…

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Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency – Marketing Article

In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media What it is Zendesk, the customer support platform, has acquired Smooch, an omnichannel messaging…

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