3 Steps to Leverage LinkedIn for Link Building – Marketing Article

We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and sending your messages. And then… silence. And you wonder what went wrong. There are a variety of tools available for link building today. They range…

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How NOT to Use LinkedIn Messaging for Prospecting – Email Marketing Article

    There’s something that I’m tired of. I think you’re probably tired of it, too. So, I decided to reach out to you, to collect your thoughts, experiences, and feedback on this problem. On the latest episode of The Customer Experience Podcast I walked through this issue, what I found out, and what we can learn to truly create the best customer experiences going forward. But I wanted to share the highlights with you here, too. So, here’s how…

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Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency – Marketing Article

In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media What it is Zendesk, the customer support platform, has acquired Smooch, an omnichannel messaging…

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