Whether in B2B or B2C, in today’s digital world “personalization” is the name of the game. It’s no secret that B2B marketers have lagged those in B2C. In recent years however, developments like ABM and the rise of the B2B Customer Data Platform (CDP) have helped level the playing field, by enabling B2B companies to be more targeted with their Sales and Marketing. But there is still one important area in which B2B marketers have had many fewer options and…