Leadership

The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders from Within – Marketing Article

Photo by Josh Hild on Unsplash In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural…

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6 Ways to Achieve a Customer-Centric Culture – B2B Marketing Article

Every company wants to be the next big thing. But, here’s the truth: adoption and growth won’t happen just because you have an amazing product or service. Growth is earned, step by careful step. All too often, growth is stymied for a specific reason. It’s often because the company is out of touch with its customers, the market or its own employees.   There is a reason why so many of today’s customers refer to their suppliers and vendors as “partners.” I…

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Joining a Franchise Helps Develop Business Owners – B2B Marketing Article

Franchisees get more than profits. Many people may think that franchises are just a new way to make money. They believe you take an existing business model, drop it in a new location, and watch the profits roll in. But franchise owners walk away with more than profits. They gain a greater understanding of how business works through hands-on experiences. There’s a lot to being a franchisee. You have to follow company processes. You’re accountable for spreading the company name…

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Your Secret Superpower for SaaS Customer Retention – B2B Marketing Article

Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.

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Responses to Negative Data: Four Senior Leadership Archetypes. – Marketing Article

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)) If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. The goal was to deliver a 30% increase in revenue, the team delivered 1.7953%. During 2019, our Net Promotion Score has dropped 15 points. The…

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