Leadership Perspectives

Affiliate Marketing Trends to Watch and Predictions for 2020 – Mobile Marketing Article

Photo by Jude Beck on Unsplash This post was originally published by Geno Prussakov in the AM Navigator blog. With the new decade around the corner, just few hours before we usher in 2020, I would like to bring you a compilation of expert predictions on affiliate marketing trends to watch and things (likely) to happen in 2020. In line with our tradition to pick the some of the brightest affiliate marketing minds, I have once again reached out to many industry thought leaders, and I’m excited to bring…

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The Value of an Agency Partnership, in Three Acts – Mobile Marketing Article

Photo by Peter Lewicki on Unsplash This article was originally published on PerformanceIn.com. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner or affiliate marketing program: developing program strategy, operationalizing the program, and optimizing the program. In this post, I’ll walk you through the script for how an agency partnership could benefit your business. Setting the Stage My favorite type of partnership is one that lightens the load. As Steven Spielberg once…

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