lead qualification

12 tips for successful lead qualification – B2B Marketing Article

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky.  Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing.  But it’s all part of a fairly complicated process. To establish process effectively, follow these 12 success tips.   First, set your qualification criteria in concert with your sales…

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