lead nurturing tips

18 Common Features of a Best-in-Class Lead Nurture Program – B2B Marketing Article

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to…

Read More

4 Solutions to Consider When Marketing Leads Don’t Convert – B2B Marketing Article

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message 2) lead nurturing may not be doing enough to educate the prospect , “warm up” the lead, or drive additional engagement, or 3) you could be generating the wrong types of leads altogether, namely either people that simply aren’t…

Read More